November 29th was Pay a Blogger Day, remember? Thank you all who participated, pressed Flattr buttons and spread the word! Here’s a bit of a recap on how the day went.

Our goal was to inspire one million people to give something tangible back to bloggers that day. It was an ambitious objective, and we didn’t quite reach it.

We don’t exactly know how many additional donations and purchases we drove, but it wasn’t close to a million. Looking at anecdotal evidence the day drove some thousands of euros worth of donations. One blog reported receiving 70 dollars, Jeremy added a donations button just for the day and collected even more, this beer blog got about 10 dollars, and so on. Number of flattr clicks was 10-20% bigger than on previous Tuesdays, but this figure has been known to fluctuate quite a bit. So, in terms of donations this day bought some coffees to hundreds of bloggers, but (we hope) no one quit their day job just yet.

But perhaps more importantly, there are now some hundreds of thousands of people that have given some thought to whether bloggers should and could be paid. Around 50 thousand of them visited the minisite, and many more picked up the topic from Mashable, The Telegraph or one of the dozens of blogs that picked up the story. A well-argumented discussion followed.

Maria Popova stated it’s important to create a culture around giving to free content in her brilliant Brain Pickings.

Audrey Watters stated that her motivation with Hack Education blogging is not to make money, and part of the reason is also that she hates ads. Readers added their perspectives.

Alastair McKenzie and his readers were a bit skeptical about Pay a Blogger Day, but thought it may have a chance in the travel blogging community.

VP weighed pros and cons and decided to shy away from adding donate buttons, some readers took a different stance.

Exmoorjane put up Flattr buttons on her blog on Pay a Blogger Day and shared what led her to do that.

TheStrategyWeb gave tips to companies and marketers for paying bloggers.

Jo was of two minds about asking money for blogging, or blegging as she called it. Her readers went on to discuss.

So the vast majority of these people didn’t do much, they didn’t pay a blogger or sign up to Flattr immediately, but a seed was planted. Not everyone is an fast adopter and most people need to be reached a couple of times with a message before they take action. Flattr will definitely continue to inspire more people to make donations to “free” web content, and with support from our users it stands a very good chance.

If you’re interested in the marketing aspects of Pay a Blogger Day, I’ve covered this in more depth on my personal blog. (And so you know, I’m almost done with my 945 pushups resulting from the related bet.)

3 thoughts on “Pay a Blogger Day recap

  1. For me personally the most rewarding part of the event were the interesting discussions that happened in blogs and their comments. Andrus has already picked out a few, will add a few more links here.

    Jeremyriad has a very interesting page looking at how much money does it cost to blog

    Cheryll Barron of Post-Gutenberg is the perfect person that gets micropayments, supporting free content etc but she’s hit by technical challenge of setting up Flattr, a loud and clear message to us that Flattr is not as simple and user friendly as it has to be for wide scale adoption.

    Sister Diane has been a vocal advocate of paying for free in the crafter’s community and her post on Pay a Blogger Day sparked another great discussion

  2. Ah, and forgot some more general thoughts – I think we as a team could have had a bit more fun with the idea and execution ourselves. Got more people involved by getting them to remix the video, create different tongue-in-cheek images that people could have used. One of the ideas we had was that the original video didn’t contain enough nudity (and we know that people blog in underwear, right?) so do a low-fi “real life” version of the same thing :)

    Plenty of ideas for next year and for other promotions we’ll be running.

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